Food Industry Fights back….really..?

As our hero, Marion Nestle – Food Politics campaigner, puts it:

“Coca-Cola fights obesity? Oh, please.”

Due to recent bad press published by the media, scientific journals and of course our favourite “The Real Bears” video Coca-Cola have decided they need to do something to shed the bad reputation they are picking up. So here it is, their new “Coming together” campaign to help fight obesity:

….They obviously haven’t been reading recent scientific studies which also suggest that those opting for “diet” and “low-calorie” options are still gaining more weight than those who don’t drink these fizzy drinks at all…..

We would love to hear your thoughts and opinions on this advert. Are they doing the right thing or just trying to salvage their reputation?

Get in touch with us to let us know and for now, how about just opt for some water ;-).

Check out our Top Tips for losing weight blog and if you are interested, have a look at Marion’s post on the topic of Coca-Cola’s New Campaign.